One of the World’s Oldest Cryptocurrency Exchanges, BTCC, Hosts an Immersive “Desert Adventure Day” in Dubai Ahead of TOKEN2049
On April 30, 2025, the eve of TOKEN2049, BTCC, one of the oldest cryptocurrency exchanges in the world, hosted an immersive “Desert Adventure Day” event in the magnificent Arabian Desert of Dubai, inviting community members to embark on a journey that blends adventure with dialogue. TOKEN2049 will take place from April 30 to May 1 in Dubai, where BTCC will participate as a gold-level sponsor and will host an exclusive VIP yacht party on May 2 after the exhibition, continuing to connect industry leaders and innovators from around the globe.
BTCC Community Gathered in the Dubai Desert for a Journey of Adventure and Crypto Conversations
Against the backdrop of golden sand dunes, BTCC brought together key users and supporters from around the world, initiating a community gathering that combines trust and vision through face-to-face interactions. This event exemplified BTCC’s “community-centric” philosophy, allowing crypto enthusiasts participating in TOKEN2049 to establish genuine connections, share insights, and exchange viewpoints before the official conference begins.
“This event is not just about the thrilling experiences of camel riding, sandboarding, off-roading, or riding sand buggies; more importantly, it allows our crypto community to gather and interact in the real world,” stated Aaryn Ling, BTCC’s Brand Director.
Participants Enjoy Traditional Arabic Culture and Share Industry Insights
Throughout the day, participants experienced the rich traditional culture of Arabia, including camel riding and dune bashing challenges, while also engaging in in-depth discussions to share industry insights and market trends, laying the groundwork for collaboration and understanding ahead of the upcoming TOKEN2049 summit.
A Prelude to BTCC’s Series of Key Events Surrounding TOKEN2049
The “Desert Adventure Day” marks the beginning of a series of key events planned by BTCC around TOKEN2049. “This desert event represents our celebration of trust, passion, and the power of community, bringing partners from different countries together due to a shared belief,” Aaryn added. “As we share stories, exchange ideas, and co-create visions in one of the world’s most vibrant cities, we are also shaping the future of the crypto community that BTCC is committed to building. The future is not solely built on transactions, but on ensuring that everyone can find a sense of belonging within this ecosystem.”
Additionally, BTCC invited participants to visit the P51 booth at TOKEN2049 to explore its dynamic basketball-themed exhibition area, engage in interactive games, and receive limited-edition merchandise.
BTCC’s Booth Features Exclusive Basketball Shooting Area
BTCC’s booth features the only basketball shooting area at the event, combined with interactive games, photo walls, and limited-edition merchandise, allowing participants to win exclusive Nakamon figurines, T-shirts, and tote bags through shooting challenges. The slogan “Zero Security Incidents, Stable Operations to Date” displayed at the booth also highlights BTCC’s long-standing commitment to security, receiving positive feedback from many traders and professionals present.
As the hashtag #BTCCatTOKEN2049 went viral on social media, the Nakamon mascot became one of the most popular characters at the conference, with many participants eager to take photos with it. Limited-edition merchandise sold out quickly. BTCC also used this opportunity to showcase its “user-centric” brand philosophy and continue building closer connections with crypto enthusiasts worldwide.
For more information about BTCC and the latest updates on TOKEN2049, please visit the official website or follow BTCC’s official X (Twitter) account.
About BTCC
Founded in 2011, BTCC is a leading global cryptocurrency exchange dedicated to providing a secure, stable, and user-friendly trading experience and financial services, continuously adapting to the developments and transformations of the cryptocurrency market.
Official Website: https://www.btcc.com/zh-TW
X (Twitter): https://x.com/BTCC
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