Japanese Virtual Influencer Industry Leader aww.inc Partners with Holoworld to Launch New Virtual Character “Mirai” and Token $MIRAI, Starting 48-Hour Limited Pre-sale
This initiative not only brings AI virtual characters into the Web3 world but could also define new directions for future virtual identities, community creation, and digital assets.
Pre-sale Begins! Mirai Token Open for 48-Hour Public Fundraising
48H Pre-sale: $MIRAI is live now at 1:30am UTC!
The first on-chain Virtual Human, brought to life through AI agents, MCPs, and state-of-the-art Unreal Engine technology.
Presale info:
- Time: 1:30am May 9– 1:30am May 11 (UTC)
- Address to send SOL:…pic.twitter.com/YdP8qIyptR
— MIRAI (@Mirai_terminal) May 9, 2025
Announcement from Holoworld AI
According to the latest announcement from Holoworld AI, a Web3 AI and 3D entertainment community platform founded by decentralized AI character developer Hologram Labs, the company will collaborate with Japanese virtual character company aww.inc to issue tokens for its character Mirai on its crowdfunding platform HoloLaunch.
According to information on the official HoloLaunch page, the $MIRAI token will be open for pre-sale starting at 1:30am on May 9, 2025 (UTC) and will end at the same time on May 11. The fundraising will primarily use SOL (Solana) as the participating currency. The official reminds that transfers from centralized exchanges (CEX) should not be made directly to avoid missing airdrop eligibility.
As of now, the $MIRAI pre-sale has raised over 16,800 SOL, reflecting the market’s expectations for its future development and the community’s enthusiasm.
During this pre-sale event, the final token price will be calculated based on the total fundraising amount divided by the issuance volume, with the official contract address and liquidity pool to be announced after the event concludes. It is expected to be deployed on Solana and AbstractChain.
The Holoworld team also reminds investors to join the official Discord community to receive the latest updates on subsequent staking plans and token distribution.
What is Mirai? How Virtual Humans Evolve into Autonomous Entities in Web3?
It is reported that Mirai is a blockchain-based virtual character co-created by the community and driven by AI. She represents a new concept: “Virtual characters are not only content creators but also autonomous, extensible digital beings in Web3, combining meme culture, community dynamics, and an open IP ecosystem.”
The project was born from the collaboration of two core teams:
- aww.inc is responsible for character creation, visual design, and narrative construction.
- Holoworld AI injects AI soul into Mirai and integrates blockchain technology, allowing the character to truly become an on-chain asset and AI Agent.
This virtual IP will become a Web3 experiment concerning identity, autonomy, and narrative rights, with long-term community value and economic potential.
What is aww Inc.? Background Information on the Imma Development Team
Headquartered in Tokyo, aww.inc is a leading global virtual character company known for developing hyper-realistic virtual characters. Its representative characters include:
- imma: Japan’s first virtual model, who gained global fame with her signature pink short hair.
- plusticboy, Ria: Expanding diverse virtual styles, focusing on fashion and beauty.
Imma herself is one of the most influential virtual beings in Asia, having been selected as the annual woman of the year by Forbes Poland, appearing at the Tokyo 2020 Paralympic Closing Ceremony, and set to be the official host of the 2025 Osaka Kansai Expo.
She has collaborated with international brands such as Coach, Puma, IKEA, Calvin Klein, and SK-II, successfully penetrating the fashion, beauty, and trendy industries, showcasing the cross-border value of virtual characters.
AB Kuai.Dong: Potential Participation from Wintermute in Market Making
Market observer @AB Kuai.Dong provided a detailed introduction on X, anticipating that well-known institutions like Wintermute may participate in market making for the project. He also mentioned frequently seeing advertisements featuring the character Imma on the streets of Tokyo, highlighting the blurred lines between reality and virtuality and emphasizing the character’s popularity in Japan.
Discussion on the Japanese Mirai
Recently, the parent company of AVA AI, Holoworld, collaborated with Tokyo’s virtual influencer Imma to launch a token, which is currently in public fundraising. I personally invested 60 SOL, which seems much more legitimate compared to the previous SB project by Mikami Yua. It is highly likely that Holoworld + Wintermute will be managing it. Imma is the spokesperson for SK-II, BMW, and IKEA’s Harajuku store.
…https://t.co/a0NY1L38nH 
— AB Kuai.Dong (@_FORAB) May 9, 2025
Evolution of Virtual Characters: Can Mirai Become a Native IP in Web3?
Mirai is not just a pre-sale event; it is an evolutionary experiment in the virtual character industry. It could unlock the following application scenarios:
- Community co-creation of content and meme-driven character development.
- User participation in token governance and staking rewards.
- Expansion into NFTs, ecological applications, and virtual reality interactions.
Whether Mirai can replicate Imma’s success and further become a model for on-chain virtual IP remains to be seen. However, investors must still assess the risks and remember the painful lessons from the adult industry token launch by Mikami Yua.
Risk Warning
Cryptocurrency investments carry a high level of risk, and prices can be extremely volatile, potentially leading to a total loss of principal. Please evaluate risks carefully.