“Launchpool, Holder airdrop, IDO, Alpha 2.0, BNB Chain token listing subsidies, community token voting — there’s always something for you.”
As Binance’s (Binance) co-founder He Yi recently said, these words perfectly describe Binance’s series of strategic moves. Not only do they further highlight the glory of the BNB Chain, but they also lay a solid foundation for the market’s recovery in recent days. This also seems to be one of the most “felt” achievements since founder Zhao Changpeng (CZ) returned to the public spotlight.
In summary, these policies have connected centralized exchanges, wallets, and the BNB Chain ecosystem while also linking the community. These efforts are proving to be effective. Below, we will introduce several key policies of Binance and the prospects they may bring.
Binance Wallet Achieves Impressive Results, Becomes the Market Leader
According to Dune data, Binance Wallet has seen a remarkable improvement since the 17th, with significant increases in both daily active users and transaction volume. It has surpassed other competitors in terms of market share for active users and transaction volume, maintaining its top position to this day.
Further analysis shows that Binance Wallet reached a daily transaction volume of 80-90 million USD on March 18th-19th. Additionally, in the week starting from March 17th, its transaction volume grew by 520%, with a cumulative daily transaction volume approaching 500 million USD. Among them, Binance Alpha’s transaction volume has already exceeded 100 million USD. These figures reflect changes in the Web3 wallet landscape, including shifts in meme trends, Binance’s UAE expansion, and the effectiveness of Binance Alpha 2.0.
Binance Wallet is the largest wallet entry point in the current market
Binance Wallet’s transaction volume grew by 520%
Background Factors: Solana Meme Trend Fades, Market Seeks New Battlefields
For current users of Web3 wallets, the purpose is increasingly shifting from DeFi applications to “meme coin trading.” Solana, once the main battlefield for meme coins, saw a significant decline in trading volume on the new token issuance platform Pump Fun from February to March. The trading fee revenue from GMGN, the main tool for meme coin trading, has also shown a similar trend.
After experimenting with different meme coins, the BNB Chain ecosystem has seen a recent recovery, with meme coins revolving around Binance’s central topics, such as $TST, $WHY, $Mubarka, $DDDD, and others (e.g., UAE investment in Binance), further attracting the meme coin market’s attention.
The new token issuance platform on BNB Chain, Four.meme, has also reflected this phenomenon, with a large influx of users since March.
(UAE’s MGX invested 2 billion USD in Binance, setting a record for the largest single investment in the crypto industry)
Four.meme daily users
Binance Alpha 2.0: On-chain Tokens Easily Bought, PancakeSwap TGE Offers Big Bonuses
Two key policies of Binance have brought a new convergence for users. Exchange users can more easily and quickly participate in the on-chain meme coin craze while benefiting from BNB Chain’s on-chain application bonuses to engage with the ecosystem.
Binance Alpha 2.0 Enhances On-Chain Market Convenience, Meme Coins Gain Hall-of-Fame Visibility
Binance launched the upgraded Binance Alpha 2.0 and deeply integrated its innovative features into the centralized exchange platform, aiming to break down the boundaries between centralized exchanges (CEX) and decentralized exchanges (DEX). Binance Alpha initially debuted in late 2024, aiming to discover promising early-stage projects in the Web3 ecosystem. While some tokens may eventually land on the Binance platform, there is no direct guarantee.
Alpha 2.0 is built upon the original foundation and, through Binance Wallet, synchronizes on-chain asset operations, allowing users to perform on-chain transactions without needing to create a separate Web3 wallet or transfer assets. Its core functions include allowing users to directly explore and purchase on-chain tokens within the Binance platform, simplifying the trading process and improving capital efficiency, thus creating a more convenient one-stop crypto asset experience.
The concept is: “Enter the amount you want to use on the Binance exchange, and the system will automatically calculate the number of tokens you can obtain after deducting network gas fees for on-chain transactions.” This setup facilitates the conversion of CEX users into on-chain traders.
More importantly, Alpha 2.0 makes it easier for tokens with influence in the on-chain community to enter the “world’s largest exchange – Binance.” Token issuers can enjoy the visibility and liquidity brought by Binance, while Binance users can easily and efficiently keep up with the ever-changing crypto wave.
Simply choose Market -> Alpha in the Binance app to find it
Exclusive PancakeSwap TGE Creates Investment Frenzy
Binance Wallet has partnered with BNB Chain’s token exchange protocol, PancakeSwap, to launch the exclusive PancakeSwap TGE. Only Binance Wallet users can participate in “limited investment” new token issuance activities. More importantly, these TGEs use a time-limited investment model, with trading starting shortly after a few hours, which aligns perfectly with the trading rhythm of the meme coin community. After several TGEs, positive returns have been generated, attracting many Web3 wallet users.
(Chain abstraction leader Particle Network will hold its IDO on Binance Wallet! Compared to the latest valuation, the arbitrage space may be the highest in history)
Previous PancakeSwap TGEs have brought good results to participants
BNB Chain Once Tops Trading Volume, Beneficial Policies Keep Coming, Even Trump Is Involved
According to data from March 24th, BNB Chain (BSC) achieved the highest trading volume among all public chains over the past seven days, with a weekly change of 48%, indicating the significant impact of Alpha 2.0, which launched on March 19th.
The effect of BNB Chain has also attracted the Trump-backed crypto project WLFI. World Liberty Financial (WLFI), a crypto project supported by U.S. President Trump, is suspected of testing its first USD stablecoin USD1 and has already deployed it on both Ethereum and BNB Chain. It has been frequently interacting with market makers Wintermute and custodians BitGo, drawing widespread attention and speculation from the crypto community.
(Trump’s crypto project WLFI tests USD1 stablecoin, with Wintermute and BitGo involved)
Moreover, Binance has further introduced policies favorable for expanding the native token of BNB Chain. On March 25th, BNB Chain announced the launch of its third round of the “Permanent Liquidity Program,” investing 100 million USD in rewards to list native tokens on centralized exchanges, aiming to enhance ecosystem liquidity and value. This move is expected to encourage more projects built on BNB Chain to provide resources for broader market development and attract more new projects to join the BNB Chain ecosystem.
(BNB Chain launches 100 million USD liquidity reward program to support the listing of native tokens)
From Strategic Combos to Ecological Innovation: How Binance Reshapes the Web3 Experience
Through this series of strategic moves, Binance has not only integrated and boosted its ecosystem but also showcased a preview of the future of the crypto world. Whether it’s Megadrop, Alpha 2.0, or the deep cooperation with PancakeSwap, Binance is leading the way in bridging the gap between centralized and decentralized systems, guiding funds, traffic, and innovative projects back to BNB Chain, creating a new Web3 experience model: simple, fast, highly visible, and highly participatory.
Behind this reflects not only strategic success but also signals that the crypto industry is gradually moving out of the “isolated development” era, entering a new stage that emphasizes collaboration and resource integration. For users, no longer needing to understand complex technical barriers to participate in decentralized asset opportunities; for projects, it’s also an opportunity to quickly launch with the help of Binance’s traffic and resources.
What’s even more worth reflecting on positively is that these measures not only refocus Binance on the community and respond to market hotspots but also redefine “what role exchanges should play” during turbulent times and rebuilding. Perhaps the future of the crypto world is not only a competition between technology and finance but a new construction of trust, efficiency, and participation.
When we look back at this history, we may find that: this is not just a strategic victory but an innovative evolution born from crisis.
Risk Warning
Cryptocurrency investment is highly risky, with prices subject to extreme volatility, and you may lose your entire principal. Please carefully assess the risks.