Pudgy Penguins, a well-known blue-chip NFT project, announced that it will launch its own Web3 metaverse game, Pudgy World, by April 2024, which is expected to be built on the zkSync network.
Table of Contents:
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Introduction to Pudgy World
Virtual World Design
Integration of Online and Offline
Future Development Evaluation
Pudgy Penguins’ Brand Strategy Effective
Game Quality is Still a Priority
The Pudgy Penguins team announced that they will launch the online game Pudgy World beta version next year (currently in pre-alpha testing), which is expected to create a virtual world design similar to the game Webkinz and enter a new market using O2O marketing strategy.
It is expected that players in Pudgy World can earn virtual tokens (non-cryptocurrency) by participating in various mini-games, and freely purchase and choose buildings and player decorations in the game world, becoming an alternative social-oriented metaverse game.
Pudgy World will launch a series of mini-games.
The Pudgy Penguins project team has been actively carrying out the sale of physical penguin toys this year. The toys have been listed on Amazon and Walmart successively, and each toy has a virtual serial number that can be entered into Pudgy World to obtain corresponding decorations and appearances. In essence, it adopts the same online and offline integration strategy as the online game Webkinz.
Walmart’s physical Pudgy Penguin toys.
Read more: Pudgy Penguins’ physical toys are listed on Amazon, selling 20,000 in 48 hours! Cultivating Web 3 customers from a young age.
Pudgy Penguins’ physical toy growth is smooth. Luca Netz, CEO of Pudgy Penguins, stated that since the launch of Pudgy Penguin toys this year, the sales are expected to exceed $10 million by the end of the year.
The high degree of freedom in virtual world-type games is in line with the social brand nature of NFT projects and helps strengthen community participation ecology.
On the other hand, physical products are very helpful in reaching potential customers outside of the target audience. According to the current design of the game and toys, Pudgy Penguins targets teenagers.
With virtual social positioning and O2O integration, the brand strategy of the Pudgy Penguin project is effective, and the NFT prices continue to rise.
As of today, Pudgy Penguins’ floor price has reached a new high since the bear market, reaching 12 ETH, showing the market’s confidence and expectations for its future development.
However, the author believes that the game quality of Pudgy World still needs to be carefully evaluated. Although the offline physical products have achieved success, game development requires a certain threshold, and it is not easy to create high-quality games in the form of online games. Pudgy World’s game quality, which will be launched next year, still faces many challenges and cannot be judged solely based on the common web-based products in the blockchain space (due to easy adjustments and testing). Game development still has many difficulties.
Currently, Pudgy World is open to everyone for registration and play in the pre-alpha test version. Readers interested in Pudgy Penguins can visit the official website to experience the gameplay.
Play experience: Pudgy World official website.
Pudgy Penguins
Pudgy World
Metaverse
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Pudgy Penguins continues to expand its toy business! Listed in 2,000 Walmart stores across the United States, with prices exceeding 5 ETH.