Former creative director of Theranos, Patrick O’Neill, revealed Holmes’ true face in Business Insider. Holmes expressed her desire to create a personal and company image similar to Apple and its founder, Steve Jobs. She deliberately cultivated an intellectual image, not only by wearing black turtlenecks to mimic Jobs’ signature attire, but also by lowering her voice to speak with a deep, commanding tone in order to shape a mature and authoritative image. Holmes circulated in circles of political and business elites, with media mogul Rupert Murdoch endorsing her. She even sat on equal footing with former US President Bill Clinton and Microsoft founder Bill Gates in technology forums. Young, intelligent, and attractive, she was instantly pursued by numerous media outlets and even graced the cover of Forbes magazine.
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