At the opening ceremony of the Dubai Binance Blockchain Week, Binance announced significant news: seasoned technology and product leader Jeff Li has been appointed as Vice President of Product. Jeff Li brings over 16 years of experience in Web2 and Web3 and will be responsible for expanding Binance’s product portfolio.
Jeff Li will bring product innovation experience to Binance
Jeff Li has a wealth of successful experience in the technology and finance sectors, previously serving as the Global CeFi Product VP at the renowned cryptocurrency exchange OKX, where he led a team focused on the growth of centralized finance (CeFi) products, retail, institutional investment, and artificial intelligence (AI). He has also held the position of Global Head of Product and Compliance Platforms at TikTok, leading the product management team and driving cross-departmental growth initiatives.
Before joining TikTok, Jeff Li held key software engineering and product development roles at top tech companies such as Instagram, Twitch, and Oracle, accumulating extensive experience in global product expansion and user engagement.
Binance CEO Richard Teng stated, “Jeff Li’s experience in product development from globally recognized tech companies will drive our product development, helping us continue to deliver leading products to the global crypto community.”
Jeff Li will lead product and design strategy
Jeff Li will lead Binance’s global product and design team, fully responsible for product strategy. His scope of work will encompass Binance’s entire product portfolio, from trading and payment systems to expanding Web3 services. Jeff Li’s goal is to ensure the development of Binance’s products and lower the entry barrier for general users into Web3.
Jeff Li remarked, “The greatest motivation in my career has been to create exciting and beneficial innovative products, which is what drew me to join Binance. I greatly admire how Binance has built a broad blockchain ecosystem in just seven years while consistently adhering to a user-centric philosophy.”
Jeff Li emphasized that promoting accessibility is key to product development, noting that the current global cryptocurrency penetration rate is still below 10%. His aim is to develop innovative solutions that foster industry growth, explore new use cases, and enhance global user engagement.
Jeff Li is also ambitious about the integration of AI technology: “The combination of blockchain and new technologies such as artificial intelligence will significantly enhance financial accessibility and change our daily lives. As an industry leader, Binance has a unique advantage in harnessing the potential of these technologies and demonstrating their benefits to users.”