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Home » Trump’s 25% Auto Tariff: Unconcerned About Price Increases, Aims to Encourage Consumers to Purchase American Cars Despite Cost Pass-Through by Manufacturers
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Trump’s 25% Auto Tariff: Unconcerned About Price Increases, Aims to Encourage Consumers to Purchase American Cars Despite Cost Pass-Through by Manufacturers

Mar. 31, 2025No Comments4 Mins Read
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Trump's 25% Auto Tariff: Unconcerned About Price Increases, Aims to Encourage Consumers to Purchase American Cars Despite Cost Pass-Through by Manufacturers
Trump's 25% Auto Tariff: Unconcerned About Price Increases, Aims to Encourage Consumers to Purchase American Cars Despite Cost Pass-Through by Manufacturers
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U.S. President Donald Trump Announces 25% Tariff on All Imported Cars and Parts

On March 30, at a White House press conference, President Donald Trump reiterated his stance by announcing that a 25% tariff will be imposed on all imported cars and parts starting next week. Despite concerns that rising car prices could harm consumer interests, Trump countered, stating, “We don’t care whether prices go up or not, because I want everyone to start buying American cars.”

Regardless of Price Increases, Trump Aims to Benefit American Cars

Trump clearly stated that he is not worried about tariffs leading to increased car prices: “I don’t care whether they raise prices or not, because everyone will start buying American-made cars.” When asked if he had ever requested car manufacturers not to pass on the tariff costs to consumers, he replied, “No, I never said that. In fact, I hope they raise prices.”

New Tariffs to Take Effect Next Week, Targeting All Imported Cars and Parts

The new tariff policy will take effect next week, covering all imported passenger cars, light trucks, and key components, such as:

  • Engines
  • Transmissions
  • Electrical systems

These tariffs will be an additional charge on top of existing tariffs. However, countries that have signed free trade agreements (FTAs) with the U.S., such as Canada and Mexico, are expected to have certain products exempt from tariffs. Nevertheless, if a vehicle contains “non-American” parts, it will still be taxed.

White House Officials Claim Tariffs Will Ignite U.S. Auto Industry

According to Bloomberg, Kevin Hassett, Director of the National Economic Council, stated that while there may be some “minor pain” in the short term, U.S. auto manufacturing will experience “explosive growth” within one to two years. Trump’s economic advisor, Peter Navarro, mentioned in an interview that this wave of auto tariffs is expected to generate $100 billion in revenue for the U.S., with the overall tariff policy creating $600 billion in revenue. Navarro described it as the largest tax cut for the middle and working class in American history, asserting that foreign manufacturers would absorb most of the costs, preventing inflation in the U.S.

General Motors Faces Pressure; Many Popular Models Are Not Made in America

While Trump emphasizes the promotion of “American goods,” manufacturers like General Motors (GM) are feeling the pressure. GM reportedly manufactures many of its bestselling models in Mexico, Canada, or South Korea:

  • Silverado Pickup: Parts produced in Mexico and Canada
  • Chevy Trax Small SUV: South Korea
  • Equinox Crossover SUV: Partially imported
  • Electric Equinox and Blazer: Made in Mexico

Last year, GM sold over 200,000 units each of the Equinox and Trax, indicating a significant impact.


Image of General Motors Silverado Pickup

Public Concern Over Price Increases Greater Than Tariffs; Average Car Prices May Rise 11%

According to an external poll, 64% of Americans believe that Trump has enough time to address the issue of “lowering prices,” while 55% feel he has spent too much time on “tariff issues.” Although the White House downplays concerns about price increases, JPMorgan analysts estimate that the average car price may rise by 11% following the imposition of new tariffs, potentially impacting consumer wallets.

Will Patriotism Prevail or Will Public Discontent Emerge?

Trump’s recent push for “tariff-based recovery” emphasizes revitalizing American manufacturing and creating numerous job opportunities. However, as pressure from rising car prices mounts, whether American consumers will truly return to support domestic vehicles or if this will trigger public discontent remains to be seen. This wave of auto tariff policy is likely to begin showing its effects.

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