Leading global cryptocurrency exchange and Web3 company Bitget has launched a new branded video in collaboration with internationally renowned football player Lionel Messi, marking the beginning of their second-year partnership and continuing the theme of #MakeItCount. This campaign aims to inspire everyone to surpass their limits, seize opportunities, and turn challenges into stepping stones towards success.
The new #MakeItCount 2024 video emphasizes the core values that Bitget and Messi value: fearlessness, perseverance, the understanding that any progress is built upon a strong foundation, and the importance of maintaining a positive mindset. The video showcases Messi’s determination to overcome adversity since childhood and his continuous improvement towards achieving the goal of being the greatest of all time in football. Like Messi, Bitget has the determination to improve every day. Bitget started as an unknown platform in the crypto winter but has quickly become one of the top five global cryptocurrency exchanges.
Gracy Chen, CEO of Bitget, stated, “Messi’s story and Bitget’s growth remind us that great achievements are not achieved overnight but require persistent determination. In 2024, Bitget will continue the #MakeItCount movement and dedicate ourselves to encouraging individuals in football, cryptocurrency, or any other field to pursue excellence because no dream is impossible to achieve. We are excited to work with Messi to bring cryptocurrencies to a larger global stage and promote the widespread application of cryptocurrencies and blockchain technology.”
To celebrate the release of the new video in collaboration with Messi, Bitget will hold a platform competition from January 23 to January 30, with prizes including $20,000 worth of BGB (Bitget’s native token) and tickets to watch an international match at DRV PNK Stadium in Miami.
Following Messi’s new video, Bitget also plans to organize on-site football challenge events in emerging markets such as Latin America, Southeast Asia, and Turkey, as the local communities in these markets have great enthusiasm for the application of football and cryptocurrencies. In addition, the two parties will explore cooperation in the charity field through Bitget’s educational program Blockchain4Youth, which aims to enhance the younger generation’s ability to embrace Web3 and blockchain while increasing their knowledge of digital assets.
Bitget continues to make it count.
Read more:
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– Bitget Blockchain4Her initiative empowers women! Commits $10 million to promote gender diversity in the Web3 field.