Uniswap founder Hayden Adams believes that while the front and backends of Uniswap are open-source to ensure decentralization of the project, the brand should not be open-source. This is because maintaining brand consistency is crucial for its value, and the team needs to have control over brand resources to achieve this.
Uniswap: Branding Shouldn't Be Open Source or Decentralized, Value Lies in Team's Ability to Maintain Consistency