The world’s largest asset management company, BlackRock, recently held a private event with Bitcoin as the main theme. Steven Lubka, the head of the family office, shared a summary of the event, highlighting four key points.
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1. Large investors have yet to make a move?
2. Growing interest from traditional institutions
3. Recommendation to allocate 28% of investments to Bitcoin
4. Marketing machine about to launch
1. Large investors have yet to make a move?
Steven Lubka pointed out that this exclusive event organized by BlackRock was aimed at its “top clients” to promote Bitcoin ETFs. This indicates that BlackRock is preparing to use its marketing and sales mechanisms to promote Bitcoin ETF products.
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2. Growing interest from traditional institutions
Senior employees at BlackRock revealed that traditional institutions seem to have an increasing interest in Bitcoin, as they have received phone calls from people they never expected to hear from. According to Steven Lubka, this indicates that the appeal of Bitcoin is extending far beyond early adopters and investors who are well-versed in blockchain technology. It suggests a significant shift in public perception of Bitcoin, with the potential inclusion of mainstream institutions. He expects this bull market to involve unexpected participants.
3. Recommendation to allocate 28% of investments to Bitcoin
BlackRock’s quantitative analysts advocate allocating 28% of investment portfolios to Bitcoin. Steven Lubka pointed out that this 28% recommendation is still aimed at more conservative institutional investors, indicating a notable change in traditional institutions’ view of cryptocurrencies, such as BlackRock.
4. Marketing machine about to launch
Steven Lubka mentioned in the last point that BlackRock is planning to leverage its extensive marketing network to promote Bitcoin ETF products, as it possesses one of the world’s largest marketing machines. He summarized:
This event is not just aimed at their top clients, and once their top clients digest this information, BlackRock is likely to further promote this information among all client groups.
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