“Play and Earn” game STEPN announces collaboration with sportswear brand Adidas, initially releasing 1,000 co-branded NFTs to promote a healthier and more active lifestyle through digital assets.
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STEPN x adidas Launch Co-Branded NFTs
Can the “Play and Earn” Model Return to Its Former Glory?
This collaboration will release 1,000 co-branded Genesis Sneaker NFTs on Solana, with exclusive benefits for holders.
These co-branded Genesis sneakers will be released on mooar.com. Adidas and FSL community will have priority access, with the first phase open only to users on the permission list, including:
altsbyadidas NFT holders
STEPN:OG and Genesis holders, as well as owners of the “Effective Mover 6” badge
MOOAR: members level 5 and above
Gas Hero: badge or Genesis holders
Users can go online on 4/16 to set up relevant accounts using their STEPN email.
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The event will be open to the public on April 18.
STEPN states that this collaboration goes beyond NFTs and aims to promote a healthier and more active lifestyle through digital assets.
STEPN is the hottest Move to Earn blockchain game of 2022, with a peak of over 700,000 monthly active users. At a GST price of over $8.5, it could generate at least $42.55 in daily earnings for users (assuming only one pair of the lowest rarity sneakers). However, after the crypto bear market, the lowest daily income dropped to $0.06, not enough to even buy a cup of coffee, and the monthly active users decreased to around 30,000.
Nevertheless, the STEPN team, Find Satoshi Lab, is attempting a comeback by planning a new game called Gas Hero, aiming to re-enter the Web3 market with a social gaming focus.
The collaboration between STEPN and Adidas is also an attempt to generate buzz and increase discussions within the community. Whether the “Play and Earn” model can return to its former glory may depend on the increase in token prices, enabling higher earnings from playing.
adidas
STEPN
Play and Earn
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