With the approaching Spring Launch Event and the upcoming Worldwide Developers Conference (WWDC) in June, Apple, which has always been silent in the field of AI, is rumored to announce its AI strategy at the event next month, including the data-scarce generative AI model “Ajax” and the reported “ACDC” AI chip.
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Spring Launch Event is imminent, iPad positioning clarified
Apple applications may add AI features
Apple’s artificial intelligence strategy may be revealed in June
Apple’s official website shows that the company will hold the Spring Launch Event “Let Loose” online at 10 p.m. Taiwan time on the 7th, where it is expected to release the all-new iPad Pro and iPad Air.
Prominent Bloomberg Apple reporter, Mark Gurman, pointed out that this event will focus on the iPad, and the company is expected to make every effort to make the iPad a substitute for laptops.
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He stated that previous iPads lacked the multitasking capability of laptops and did not have a clear advantage compared to ordinary smartphones. Even if the user improved their work efficiency by increasing the screen size and connecting an external keyboard, it was still a compromise. However, Apple plans to equip the iPad with Mac-level chips, which is expected to significantly improve its performance.
He added, “With the increasing functionality of smartphones, Apple’s product positioning for the iPad must be redefined at this event.”
According to Mark Gurman’s previous report, as part of iOS 18, Apple has been testing its generative AI model “Ajax” since early last year and intends to introduce it into its core applications along with AI technologies from OpenAI or Google. Specific additions include:
Pages, Numbers, and Keynote will add AI-based automatic summarization and conclusion analysis features.
The software development tool Xcode is also expected to add AI features to keep up with the likes of Github Copilot.
The AppleCare hardware maintenance service will be assisted by an AI chatbot.
Apple Music is expected to upgrade with AI technology to provide personalized playlists.
In addition, Apple Insider claims that the built-in Safari browser will also integrate related technologies:
Safari will be upgraded to include real-time webpage highlights and content blocking tools like “Web Eraser.”
Visual search functionality is expected to be launched in 2025, allowing users to directly obtain information on related consumer products from website images.
(None of the above content has been officially confirmed by Apple)
Furthermore, during last week’s quarterly earnings conference call, Apple CEO Tim Cook revealed the results of combining AI technology with the Apple Watch:
“We are using AI and machine learning technology to provide life-saving features for Apple products, such as abnormal heart rhythm notifications and fall detection.”
However, Mark Gurman admitted that Apple still lags behind its peers in the field of AI, including its biggest competitor Samsung, which launched the Galaxy S24 series with extensive AI integration last month:
Apple’s generative AI vision will not be fully realized and integrated into products until at least 2025.
According to a report by WSJ, Apple is reportedly developing chips, internally known as “ACDC (Apple Chips in Data Center),” that can run AI software on data center servers, aiming to gain an advantage in the field of AI competition.
With various companies adopting AI technology one after another, Apple seems to have to reveal detailed information about “Ajax” and “ACDC” at the upcoming 35th Apple Worldwide Developers Conference (WWDC) next month.
Insiders previously indicated that the focus of the conference from June 10th to 14th will not only be on the release of the next generation versions of iOS 18 and its major products, but also on AI integration, and Apple may announce their highly anticipated artificial intelligence strategy.
(Rumors of Google and Apple collaborating to develop AI and introducing Gemini to the iPhone)
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