CoinWorld, the largest physical cryptocurrency trading store in Taiwan, celebrates its one-year anniversary. Founder Huang Guansheng shared the original intention of establishing CoinWorld and the challenges faced over the past year. Operations manager Kelsey also explained the necessity of physical cryptocurrency stores, stating that in order to reduce crime rates, it is crucial to ensure that the public has a correct understanding of cryptocurrencies and to make them more widely available, with physical stores playing a vital role in this endeavor.
CoinWorld founder Huang Guansheng shared his initial intention to become Taiwan’s first legal physical store, aiming to increase accessibility and reduce crime rates. 
Due to the increasing volume of off-exchange cryptocurrency transactions in Taiwan, coupled with the lack of compliant operators, there are almost daily news reports of scams or robberies during face-to-face cryptocurrency transactions, causing general public anxiety and associating cryptocurrencies with fraudulent activities. “From the beginning, our brand positioning was to become Taiwan’s first legal and compliant physical store,” said Huang Guansheng. After conducting in-depth research on cryptocurrencies and realizing their decentralized nature as a future trend, Huang established a physical store to provide a safe and convenient trading environment for novice investors and cryptocurrency enthusiasts who lack proper investment knowledge.
After more than a year of preparation, CoinWorld’s first store officially opened in May 2023. As there were numerous cryptocurrency fraud cases and most transactions were conducted online, many people were resistant to physical cryptocurrency trading stores. Huang Guansheng admitted that the initial performance was not impressive, with low brand loyalty between the customers and the brand. Therefore, he decided to open branches throughout Taiwan and provide professional consultation services at the stores to enhance public trust.
Currently, CoinWorld has 15 stores across Taiwan, including Taipei, Taoyuan, Taichung, Chiayi, Tainan, and Kaohsiung. Huang Guansheng stated that in order to ensure secure transactions for customers, they first established branches nationwide to build brand awareness. Additionally, they require all customer service personnel to obtain professional certifications such as “Anti-Money Laundering and Counter-Terrorist Financing Professional Examination” and “Financial Market Knowledge and Professional Ethics” to enhance customer knowledge of cryptocurrency operations and prevent investment fraud, thus establishing a reliable first line of defense for the public.
Regular employee training programs are held to strengthen the professional knowledge of store personnel. 
Kelsey, the operations manager of CoinWorld, believes that the significance of physical stores lies in bridging the gap between cryptocurrencies and the public, providing a channel for the general public to have a correct understanding of cryptocurrencies, and making real-time risk assessments for customers. Professional service personnel replace the insecurity of online guidance, thoroughly evaluating each step before customer transactions to reduce the possibility of fraud.
Besides providing offline cryptocurrency trading, CoinWorld actively plans diverse services, including game points, specialized wallets for migrant workers, and mining machine agents. As the industry is relatively new, Huang Guansheng prefers to give opportunities to young people, believing that only innovative thinking can continuously inject vitality into the brand. Therefore, in addition to basic certifications, members are also required to constantly engage in cryptocurrency-related knowledge to adapt to the rapidly changing market trends.
CoinWorld is committed to making cryptocurrency transactions simpler and more accessible, providing professional services and secure trading venues for customers. To increase public awareness of cryptocurrencies, CoinWorld actively participates in various exhibitions and periodically organizes online and offline lectures, enhancing public understanding of cryptocurrencies.
As the largest physical cryptocurrency trading store in the country, CoinWorld not only adheres to government regulations but also aims to actively eliminate cryptocurrency-related crimes and provide users with a secure trading experience.
Official Website:
https://coinworld.tw/
Facebook:
https://www.facebook.com/CoinWorldintw
Official LINE Account:
https://lin.ee/YEU5hgu
Official LINE Community:
https://reurl.cc/Ke3g6y
CoinWorld
OTC
Physical cryptocurrency trading store
Offline exchange