Leading cryptocurrency exchange BingX announced further cooperation with Chelsea Football Club: starting from the 2024/25 Premier League season, BingX will transition from the sleeve patch partner to the official training kit partner for the men’s team.
To celebrate this milestone, BingX used custom drones to airdrop training kits at Stamford Bridge, kicking off the further cooperation in a cryptic style. This marked the first time the BingX brand logo was displayed prominently on the front of the training kit. The male team players and coaching staff will wear the training kit in all training sessions.
With BingX becoming the front-of-shirt sponsor for the men’s team training kit in the new season, BingX will gain greater exposure, enhancing its brand awareness in the global sports industry, closely associating the brand with the spirit of continuous pursuit of excellence. Just as footballers train continuously to reach their peak, BingX cryptocurrency traders achieve outstanding performance through rigorous analysis and strategic trading. From the training ground to the trading floor, BingX, together with Chelsea, empowers individuals to constantly break through themselves.
BingX will bring a series of exclusive benefits to users and sports fans, including but not limited to Chelsea matchday tickets, matchday VIP experiences, and exquisite co-branded merchandise. In addition, BingX will launch an exciting trading competition, emulating the drone airdrop activity, further engaging the community through the concept of “airdrops”. Users can participate in surprise airdrop rewards through daily check-ins and more dynamic interactions.
Vivien Lin, BingX’s Chief Product Officer, commented on the upgraded partnership: “We are thrilled to further cooperate with Chelsea and become the official training kit partner for the men’s team. This partnership highlights our shared relentless pursuit of innovation and excellence. We look forward to providing unique experiences and opportunities for users and fans, working together to create a better future.”
Earlier this year, BingX embarked on a cross-industry collaboration, becoming the official sleeve patch partner of Chelsea. Driven by shared passion and an endless drive for exploration, the two sides launched the “Empowering the Future” initiative. This strategic partnership marks the collaboration of two industry giants, with BingX officially entering the sports and entertainment industry.